Montreal-based FLiiP, a leading fitness business management software provider, has secured $4.6 million in seed funding to fuel its expansion.
The round was led by St. Louis-based Cultivation Capital, with additional investment from Montreal’s Boreal Ventures. The funding will support FLiiP’s mission to simplify operations for multi-location gyms and fitness businesses.
FLiiP caters to commercial gyms, functional training facilities, boxing gyms, and martial arts studios, with a strong focus on mid-size organizations. Designed to streamline management and enhance member experiences, the platform is gaining traction among high-growth fitness brands.
“As a gym owner, I know how frustrating it can be to juggle disconnected tools,” said David Bourbonnière, FLiiP’s Founder and CEO. “More than ever, gym owners and operators face immense challenges scaling their businesses across multiple locations. FLiiP is here to help them build thriving businesses with a platform that’s as intuitive as it is powerful.”
FLiiP has seen rapid adoption, helping clients like Blackburn Athletics and Iron Body Fit optimize operations and scale efficiently. The company has achieved triple-digit growth in the past year and plans to double its team while expanding its presence across North America and beyond.
With investments in AI-driven analytics and new product features, FLiiP aims to become the go-to platform for large commercial gym chains. The company’s integrated software addresses industry pain points, offering a unified, scalable solution amid a fragmented fitness tech market.
Backed by its latest funding round, FLiiP is set to expand in the U.S., enhance product innovation, and scale operations to meet growing global demand.
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