Sun Life Canada announced this week that it has developed an artificially intelligent assistant tool designed to efficiently summarize client meetings for advisors.
The newly launched Notes Assistant tool enables advisors to move with purpose and speed, spending less time on administrative operations and more quality time with clients and conversations that matter, according to a statement released by the financial titan.
“This note-taking tool might be the best process upgrade delivered to advisors that I can recall in recent years,” Chris Poole, a Certified Financial Planner with Sun Life, remarked.
Poole says that “access to the tool is transforming how I spend my time with Clients, allowing me to focus my time and energy on the things that truly matter.”
Citing “noticeable time saved,” Poole posited that the AI-powered Notes Assistant tool “is allowing our entire advisory team to level up even more on quality, speed and consistency which will continue to change the game for us and for the Clients we serve.”
Sun Life first launched the tool as a pilot in 2024, where it tested the waters both of the technology’s capabilities as well as how clients perceived it.
“Earning the trust of our Clients has been a foundational part of our business for the last 160 years,” says Rowena Chan, who serves Sun Life Financial Distributors Canada as President. “Listening to the needs of our advisors and Clients informs where we focus time and resources.”
“We’re innovating to solve for a very real need,” she argues, “freeing up advisor time so they can further deepen relationships with Clients.”
“Clients need trusted, tailored solutions, and this only comes from a rich, Client-advisor experience,” Chan explains. “If we can leverage GenAI to help make this happen, and complement our personalized approach, there is huge benefit for all.”
The launch draws parallels to AI tools recently unveiled by Big Five Canadian banks including CIBC and TD.
Sun Life’s Notes Assistant is among “many initiatives” being explored by the company as part of its “broader digital leadership journey.”
Worldwide, Sun Life has assets under management north of $1.5 trillion.
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