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Zafin to Embed OpenAI’s ChatGPT Enterprise Tech ‘Across Organization’

July 24, 2025 by Knowlton Thomas Leave a Comment

Zafin recently announced that it is collaborating with one of the world’s premier artificial intelligence innovators.

The company revealed that a new partnership with OpenAI will apply ChatGPT Enterprise across Zafin’s product development and delivery operations.

Banks today face mounting pressure from outdated infrastructure, nimble digital challengers, and evolving customer expectations, according to Branavan Selvasingham, who serves Zafin as Head of AI and Engineering.

To help banks deliver personalized products and services at speed, Selvasingham says Zafin is scaling platform capabilities and empowering its teams to build with sharper focus and efficiency.

“Innovation at Zafin is rooted in solving the toughest challenges banks face in delivering personalized experiences and dynamic pricing at scale,” he stated.

By integrating Enterprise ChatGPT into “internal processes, we’re accelerating how we develop, design and deliver products and capabilities that help banks respond to customer needs with speed and precision,” Selvasingham continued.

Zafin is embracing generative AI “as a capability embedded across the organization,” according to a statement from the fintech.

The company’s teams are “using AI to streamline ideation, reduce complexity, and enhance decision-making as our clients push for growth and efficiency,” Selvasingham noted.

Zafin is “a great example of how companies are using ChatGPT to transform how teams work,” according to James Dyett, who functions as Head of Enterprise and Strategic Sales at OpenAI.

“By embedding ChatGPT into their product development and delivery workflows,” Dyett says, “they’re accelerating innovation and creating more value for their customers across the banking sector.”

At the heart of Zafin is a modular AI-powered platform for banking that unifies data and automates deal execution. The most recent feature launched on the platform was Transaction Enrichment. Customers include CIBC, HSBC, and Commercial Bank International in Dubai.

Founded in 2002, Zafin was last year acquired by Sweden’s Nordic Capital.

Since inception in 1989, Nordic Capital has invested over 21 billion euros across more than 125 companies.

Filed Under: News Tagged With: Zafin

 
 

About Knowlton Thomas

Knowlton Thomas is Editor-in-Chief of The Midway Advance and Senior Writer for Fintech.ca. Over more than a decade of journalism, he has penned thousands of articles and dozens of essays on technology, health, and culture across a variety of publications.

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