A Canadian financial technology firm has launched a rewards program designed to help residents save money toward housing.
The team behind Toronto-based Quarters says its rewards platform targets “a generation priced out of housing,” encouraging consumers to save for housing rather than typical reward redemptions like flights and gift cards.
“Flights are nice, but how about we get Canadians into homes first?” offers Romir Joshi, who serves as chief executive officer of Quarters.
“The way people live, spend, and save has changed,” the CEO says.
Users connect credit or debit accounts to Quarters, which then embeds savings into everyday purchases to make “progress visible by tying daily life directly to housing affordability.”
The fintech startup promises 1% in rewards on purchases in addition to a user’s regular credit card rewards.
Quarters is also working with local businesses, who can offer deals through the app to help brands attract motivated customers.
In addition, the fintech is targeting property managers. By linking renters to Quarters, property managers can optimize operations while renters earn rewards for paying rent on time.
“Quarters is built for this new reality, turning everyday behaviour into real housing progress,” says Joshi. “It’s not just a company, it’s a movement.”
Quarters was established in 2024 by Joshi alongside Jonathon Barbaro and Tamur Shah.
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