PayPal this week announced the launch of an interest-free, no-fee, buy now, pay later solution for Canadians.
“Pay in 4” is a BNPL feature oriented toward flexibility for Canadian consumers that lets shoppers split eligible purchases of up to $1,500 into four equal payments over six weeks.
“To meet demand for transparent and trusted payment options, PayPal’s ‘Pay in 4’ helps Canadians manage cash flow without late fees or hidden costs,” explains Michelle Gill, who serves PayPal as General Manager of Small Business and Financial Services.
The launch of the feature—which comes in time for the holiday shopping season that stretches from Black Friday and Cyber Monday weekend through to Boxing Week—benefits merchants too, according to Gill.
“Businesses also benefit as those who offer PayPal BNPL offerings experience increased conversion and higher sales,” Gill noted, which are “both critical during peak holiday season.”
In fact, for businesses of every size, BNPL is no longer a nice-to-have, Gill argues. Rather, it’s what consumers are coming to expect.
Recent figures appear to back this up: PayPal’s 2025 Festive Spending Survey, for example, reveals strong consumer interest among Canadian consumers in no-fee BNPL solutions.
PayPal data also suggests that offering BNPL features at checkout drives higher conversion rates as well as higher average order values.
Founded in Palo Alto in 1998, PayPal first ventured north into the Canadian market around 2006.
Today, the digital payments pioneer is worth more than $80 billion, and serves more than 200 markets globally.
“PayPal has served Canadians for over 15 years,” Gill stated, “and is one of the most trusted brands across the country.”
PayPal recently collaborated with Canadian credit infrastructure and analytics startup Nova as well as Vancouver-based embedded payments platform VoPay.
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