Brim’s PaaS enables CWB to offer a full suite of personal credit cards and an integrated digital banking platform with best-in-class globally open loyalty, delivering a robust value proposition that helps ensure CWB continues to exceed its customers’ expectations.
“We are excited to partner with CWB, enabling the seamless integration of our cutting-edge financial products and platform within the CWB ecosystem. We’re focused on powering the growth of our partners, and our partnership with CWB’s established business, paired with our state-of-the-art infrastructure and technology is a win-win,” said Rasha Katabi, CEO and Founder of Brim Financial.
“Together we are redefining banking services in Canada. We’re responding to a heightened need for digital delivery, convenience, simplicity and uniquely differentiated customer experiences.”
In addition to its innovative suite of credit card products, Brim’s PaaS offers omni-channel digital experiences including an in-branch onboarding portal and an online self-service portal which will be integrated within CWB’s existing banking platform and access Brim’s proprietary rewards technology and global partner network.
CWB will lean on Brim’s infrastructure and end-to-end modular solution including card issuance and adjudication, customer support, platform design and development, loyalty management, banking centre employee tools and portal, compliance and risk management, analytics and more.