Toronto’s Award Pool, a platform that helps gaming companies find unique ways to engage their audiences with custom made challenges and Non-Fungible Token (NFT) rewards, has raised $2.8 million in funding from over 50 investors including FunFair Technologies, Equivesto, and Flori Ventures.
The recent investment from FunFair has helped Award Pool prepare for its next stage of development. “We are thrilled to be partnered with FunFair, who bring a wealth of experience and knowledge in the blockchain and gaming realms,” said Award Pool Co-Founder and CEO Reuven Cohen.
Award Pool helps companies reach the young digital generation – those that have grown up with the Internet at their hands. Award Pool works with companies to improve campaign strategy, collect information, and award their users.
The Award Pool Challenges widget makes it simple for brands to embed themselves into the games and communities of their target audience and offer challenges and rewards that speak to their interests.
Cohen founded Award Pool in March 2020 as a family project to teach his kids about building a startup. Since then, it has grown to a team of technologists, marketers and finance professionals who have created a complete engagement platform for companies, brands and influencers. With experience in building cloud-based technical platforms and a passion for art and entertainment, Cohen and his team are poised to perfect the gamification of marketing.
Award Pool will use the funding on their go-to-market strategy and to launch its first public beta. Expect to see big projects in the sports and entertainment world announced soon.