Toronto-based real estate investing platform Willow launched today to the public. Willow’s mission is simple – to make it possible for all Canadians to finally be able to invest in the real estate world.
Through a new model called ‘PropSharing,’ co-founders Logan Yergens, Mike Hibberd, and Ray Johannsson are giving Canadians the opportunity to buy and sell fractions of property as easily as shares on the stock market.
Willow’s platform will include handpicked, stable, rent-generating properties (commercial, industrial, and purpose-built multiplexes) from across the country. The properties are split into 100,000 Units of ownership which are available for purchase through the platform.
Willow invests in the properties as well as manages them – two key differentiators from other platforms in the market.
“With real estate prices continuing to skyrocket across the country, investing in property is becoming further out of reach for most Canadians,” said Logan Yergens, CEO and Co-founder of Willow.
“We believe property investment should be inclusive to all. ‘PropSharing’ will offer all Canadians a unique opportunity to invest in the real estate market.”
Willow claims to be the first and only real estate investing platform to receive Ontario Securities Commission (OSC) approval to operate as an exempt market dealer.
“This is an entirely new alternative asset class in the Canadian market, which makes this a very exciting company and investment space to watch,” said Neville Joanes, CIO of Willow, former president of CI Direct Investing, and past executive at WealthBar.
“With a pre-launch waitlist of 10,000 Canadians, this shows there is huge interest in this investment opportunity. Now the asset that makes so much sense on paper, makes sense in real life.”