• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Fintech.ca

Your Source for Canadian Fintech News

 
 
  • News
  • Thought Leaders
  • Interviews
  • Job Board
  • About

PropSharing Platform Willow Launches To Public

January 31, 2022 by Fintech Newsdesk Leave a Comment

Toronto-based real estate investing platform Willow launched today to the public. Willow’s mission is simple – to make it possible for all Canadians to finally be able to invest in the real estate world.

Through a new model called ‘PropSharing,’ co-founders Logan Yergens, Mike Hibberd, and Ray Johannsson are giving Canadians the opportunity to buy and sell fractions of property as easily as shares on the stock market.

Willow’s platform will include handpicked, stable, rent-generating properties (commercial, industrial, and purpose-built multiplexes) from across the country. The properties are split into 100,000 Units of ownership which are available for purchase through the platform.

Willow invests in the properties as well as manages them – two key differentiators from other platforms in the market.

“With real estate prices continuing to skyrocket across the country, investing in property is becoming further out of reach for most Canadians,” said Logan Yergens, CEO and Co-founder of Willow.

“We believe property investment should be inclusive to all. ‘PropSharing’ will offer all Canadians a unique opportunity to invest in the real estate market.” 

Willow claims to be the first and only real estate investing platform to receive Ontario Securities Commission (OSC) approval to operate as an exempt market dealer.

“This is an entirely new alternative asset class in the Canadian market, which makes this a very exciting company and investment space to watch,” said Neville Joanes, CIO of Willow, former president of CI Direct Investing, and past executive at WealthBar.

“With a pre-launch waitlist of 10,000 Canadians, this shows there is huge interest in this investment opportunity. Now the asset that makes so much sense on paper, makes sense in real life.”

Filed Under: News Tagged With: Willow

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

 
 

Email Newsltter

LinkedIn
Twitter
Facebook
RSS

Founding Sponsors

Recent Posts

  • Second-Annual Property Technology Report Highlights Health of Ecosystem in Canada
  • Canada Looks to Eradicate Legacy Payment Systems by Building the Real-Time Rail
  • The Future of Money – Key Takeaways For Modern Banking In Canada
  • OTT Pay Launches Tech at University of Toronto to Help International Students
  • Toronto’s Flexiti Financial Reaches Major Milestone as Growth Accelerates

Copyright © 2022 Incubate Ventures