With this acquisition, Hardbacon now reaches more than 200,000 Canadians per month across its mobile app and website properties.
Hardbacon will continue to maintain Simplerate.ca and to update it with unique content that helps Canadians save money and earn rewards by picking the best credit cards, joining the right rewards programs and making it easier to shop online.
Hardbacon will add its proprietary comparison tools to the Simple Rate site allowing visitors to compare credit cards, as well as other financial products such as mortgages, online brokers, savings accounts and robo-advisors.
The move is part of Hardbacon’s mergers and acquisition growth strategy that includes the acquisition of specialized media properties in the field of personal finance. Most recently, the company acquired calculators website FindMyTotal, as well as French Canadian reward points specialist GratteCenne.
“Hardbacon is on a mission to help Canadians save money and to get there we have long been searching for a strong competitor in the reward points and credit cards space. Now, we are happy to have acquired a dedicated property to further this mission with the addition of Simple Rate,” said Hardbacon CEO, Julien Brault.