Calgarys’ Neo Financial announced today that they are expanding their product line from spending, savings, and rewards, to reimagining investing with the addition of Neo Invest.
Neo Invest will offer Canadians the first fully digital, actively managed investment experience that provides access to sophisticated investment solutions that the average retail investor would not typically have access to.
Banks and wealth management services in Canada often require individuals to have a net worth greater than $1M for these services, even though in 2019 the median annual income of Canadians was $37,800.
Neo Invest provides access to private wealth management, starting with as little as a $1 investment.
“We’re launching Neo Invest to democratize investing for all Canadians with a product that is simple to use and provides access to sophisticated investment solutions that most wealth managers don’t offer,” says Andrew Chau, Co-Founder and CEO of Neo Financial.
“Historically, Canadians only have the option to invest through antiquated big bank products like mutual funds with high and hidden fees, online robo advisors offering basic products that only match the market and its volatility, and expensive private wealth managers that are not accessible to the average investor. With Neo Invest, we’re unlocking better investment opportunities and making investing possible for everyone.”
Through Neo Invest (in partnership with OneVest), customers get access to actively managed and institutional-style portfolios, managed by professional money managers that take advantage of changing market conditions with the objective of better returns with lower risk.
Neo Invest customers will also have access to alternative investments such as cryptocurrencies, real estate, infrastructure, hedge fund-like strategies, and more.
Neo Invest is available through the Neo website and mobile app, and can be funded through Neo’s recently relaunched Neo Money account or through direct deposit from another financial institution.
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