One year after launching the world’s first Ether spot ETF (TSX: ETHH), Purpose Investments today launched Purpose Crypto Corner, a new cryptocurrency hub on its website to help educate investors and advisors of all experience levels with digital assets.
“We launched Purpose Ether ETF to give retail and institutional investors an easy way to access this amazing asset. Since launching, we’ve seen Ether’s price rise and fall, but despite its volatility, our long-term outlook is extremely optimistic,” said Vlad Tasevski, Chief Operating Officer and Head of Product at Purpose.
“With Ethereum 2.0 around the corner, we believe Ethereum’s value proposition will only grow. Of all the cryptocurrencies, Ether is one that I’m most excited about.”
Following its launch, Purpose Ether ETF quickly became a worldwide industry favourite for retail investors and institutions alike. Its global popularity is in part because of its ability to accurately track performance to the underlying Ether tokens, giving the fund a competitive advantage over futures-based products and non-redeemable trusts.
Now a year later, the fund continues to reduce friction that retail and institutional investors have accessing the crypto space, giving retail investors a way to securely invest in Ether without the high fees of transactions on crypto exchanges and providing institutions with a secure, easy way to trade, hold, and allocate Ether in their portfolios.
In conjunction with ETHH’s first year anniversary, Purpose today launched Purpose Crypto Corner, a cryptocurrency investing and education hub, to signify its continued commitment to democratizing the sometimes-intimidating world of digital assets.
“Our interest in cryptocurrency goes beyond investing, and we wanted our web presence to reflect that. Our aim is for Purpose Crypto Corner to become the global go-to source for people of all experience levels with crypto—whether they’re an advisor with a billion-dollar book exploring crypto investment options or someone completely unfamiliar with the space who wants to learn the basics of Bitcoin, Ether and all crypto,” added Tasevski.
The new crypto hub provides a central repository for cryptocurrency educational and investment content. It offers a vast array of topical blog posts, FAQs, and whitepapers on subjects ranging from Bitcoin mining to Ether staking to stablecoins. Those interested in crypto investing are able to quickly compare the offerings of different Purpose funds so they can easily find what best suits their needs.