Vancouver’s Goose Insurance has expanded its individual term life insurance policies to US customers.
Goose is an innovative insurtech startup that is making it easier and faster for consumers to get the coverage they need through a self-serve mobile app.
In the last ten years, the number of Americans with life insurance policies has dropped significantly. According to a 2021 report from LIMRA, only 52% of Americans said they had life insurance, compared to 63% in 2011.
Goose makes purchasing life insurance easier by eliminating common barriers to entry so more Americans can quickly secure coverage to protect themselves and their families.
The LIMRA report found that 48% of Americans said they would be more likely to purchase life insurance if the process was simpler. This was especially true for women who said they were most likely to buy life insurance if it was fast, easy, and they did not need to see a doctor or have a medical exam.
“It is shocking to know that close to half of Americans are unprotected and have no financial security in place for their families should they unexpectedly die,” said Goose CEO and Co-Founder Dejan Mirkovic.
“The insurance industry has long needed solutions to make it easier for consumers to buy life insurance policies and Goose has the solution. Now it takes minutes for Americans to answer some medical questions, select their coverage, and get their policy approved. We’ve eliminated the pain points and aligned the purchase of life insurance with today’s on-demand mobile-first consumer expectations.”
To purchase coverage using the Goose app, consumers answer questions about their age, height, weight, lifestyle, tobacco usage; as well as verify their identity via government-issued identification. They are then offered to select their coverage amount and term length, and the fixed period of years their life insurance premium will be guaranteed. Consumers can also complete Goose’s needs assessment survey about income and debts on the Goose app which helps estimate how much coverage may be needed.