Canada’s largest blockchain and crypto event returns to Toronto this week and will feature the launch of UNNY, the Real Life Engagement Token.
UNNY looks to disrupt the event landscape by tokenizing gamification, driving attendees to participate in specific actions and enhancing the overall event experience.
At this year’s Blockchain Futurist Conference, attendees will be able to accumulate points by completing over 1,000 unique challenges including: going to sponsor booths, attending speaking sessions, completing activations, and engaging in other areas of the event.
By accumulating points, attendees can receive UNNY, which can be exchanged at specific vendors and experiences across the event from food pop-ups, VIP tickets and helicopter rides.
Attendees can track their points on the Futurist Web App leaderboard, and compete for top prizes such as Front Row Tickets to Vitalik Buterin’s keynote presentation.
UNNY is a concept years in the making, and is a culmination of the diverse ways Untraceable has set out to better the event experience.
“Events are a crucial component within the blockchain ecosystem, but most events are missing the importance of teaching the audience how to use cryptocurrency in the real world. With UNNY, we can demonstrate the advantages of how tokenization can improve events and the world for the better” said Tracy Leparulo, Untraceable CEO and founder.
“In order to change the world, we must change events because life is just a series of events and UNNY can help create a positive world using the power of blockchain technology.”