Sleek is a web browser extension that promises an e-commerce experience sleeker than most online checkout processes.
The Toronto-born financial technology startup thinks buying stuff online should be super simple—and rewarding.
“Every online checkout requires the same info: shipping address, billing address, credit card—so why do we have to type it in every time, at every site?” laments Sleek cofounder Daniel Baum, who says big retailers are slow to adopt “fast” checkouts while autofill software is “clunky and frequently wrong.”
Baum says Sleek is “the most convenient way to checkout online,” requiring information just once for the ability to check out with a single click anywhere.
Sleek also wants to do more than just checkout. Baum says the platform allows users to earn cash back from more than 1,000 retailers—and these rewards stack with your credit card rewards.
“Retailers know that checkout can be a drag, so they provide us a commission for making the process seamless for their customers,”explains Baum. “We then pass the majority of the commission back to … the users as cash back and keep a small amount for ourselves.”
According to Balm, the fledging firm is “always iterating,” though he believes the company’s currently model of business is thus far working.
Users can download Sleek free for Chrome.