The strategic partnership integrates Fintel Connect’s robust campaign tracking and partner marketing platform directly into MeridianLink account opening tools to give financial brands end-to-end campaign transparency and optimized new account acquisition.
MeridianLink’s account opening solutions enable banks and credit unions to efficiently acquire new deposit and lending customers.
By leveraging Fintel Connect’s turn-key integration, MeridianLink further enables financial brands to track campaigns through the funnel and measure and optimize marketing spend by tying campaigns to real opened accounts and funded loans.
Additionally, this partnership helps MeridianLink banks and credit unions scale their customer acquisition strategy by gaining direct access to Fintel Connect’s affiliate marketing capabilities.
“Financial institutions leveraging MeridianLink’s account opening capabilities can now achieve a higher return from their marketing efforts and drive more efficient digital growth through the integration of Fintel Connect’s performance platform,” says Fintel Connect founder and CEO, Nicky Senyard.
“We’re pleased to support MeridianLink’s objective to accelerate life’s most important financial moments and allow financial institutions to reach new customers and members more than ever before.”