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CIBC Tops J.D. Power’s 2023 Study for Highest Customer Satisfaction in Mobile Banking App

June 12, 2023 by Fintech Newsdesk Leave a Comment

CIBC’s mobile banking app has received the highest ranking in customer satisfaction according to the latest study from J.D. Power, a global leader in consumer insights, advisory services and data and analytics.

“We know that Canadians are increasingly managing finances on the go and we’re proud to offer our clients a suite of digital tools to help achieve their financial ambitions,” said David Attard, Senior Vice-President, Digital Banking and Enablement, CIBC.

“This recognition reflects our continued commitment to digital solutions and delivering innovative products and services across all channels for our clients.”

The J.D. Power 2023 Canada Banking Mobile App Satisfaction Study measures overall satisfaction with mobile banking apps based on four factors: Navigation, Visual Appeal, Speed and Information/Content. CIBC received the highest ranking in Navigation.

CIBC continues to build to its suite of digital tools in the mobile banking app to help clients do more with their finances, including CIBC Smart Balance Alerts, CIBC Virtual Assistant, CIBC Insights, and CIBC Smart Planner.

This recognition marks the third time since 2020 that CIBC has been ranked #1 in customer satisfaction for mobile banking apps in Canada.

Filed Under: News Tagged With: Big Five, CIBC

 
 

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