In a world that feels increasingly uncertain, parents are seeking greater stability through ways that teach their kids lessons that last.
As the back to school season quickly approaches, Mydoh wants parents and their teens to know why 120,000+ Canadians are already using the app to have easier experiences, and enriched conversations, about money.
Mydoh’s latest campaign, developed by RBCx’s in-house creative shop, targets Canadian parents with a confident and relatable message, showcasing how effortlessly Mydoh can be incorporated into daily family life. More than just a money management platform, Mydoh offers essential life skills by enabling money experiences for every day.
“Back to school season can be just as chaotic as it is exciting. For our new Back to School campaign, we wanted to show families how Mydoh can make life easier during this time,” said Angelique de Montbrun, Chief Operating Officer for Mydoh.
“Mydoh has made it easier for my kids and I – along with thousands of other families – to have a little extra ease and peace of mind with their money this time of year. Whether that means budgeting for your school supplies or something bigger, Mydoh keeps parents informed and gives teens a little extra freedom.”
This is the second mass integrated marketing campaign for Mydoh, which is powered by RBCx Ventures, an arm of RBC that provides unique offerings to Canadians beyond their typical banking needs.