In 2020, a startup launched out of Montreal accelerator Founderfuel with a mission to “ensure human interactions would be at the core of commerce technologies.”
This month, QuoteMachine secured USD $3.7 million in seed capital to help realize its vision.
The Canadian financial technology firm received investment from Manresa Ventures, Clocktower Technology, Ventures and Precursor Ventures.
Pre-seed investors Telegraph Hill Capital, Real Ventures, and the Maple Leaf Angels also renewed support through this round, according to a recent statement from QuoteMachine, who stated that “Their belief serves not just as capital, but as a testament to the change we aim to bring to the realm of retail.”
Applying software to provide the best sales experience at scale, the fintech says it has assisted hundreds of small and medium-sized merchants across various verticals including Home Automation, Sport & Outdoor, and Safety Supply.
Capturing precise customer requirements for custom orders, relaying that information to manufacturers, and managing multiple instalments over an order’s lifetime can be obstacles that prevent scaling valuable sales, according to the company. Through QuoteMachine’s concept of transactional micro-sites, merchants turn any conversation in-store or online into a sale.
This approach delivers a seamless customer experience and boosts revenue in both B2C and B2B settings, QuoteMachine asserts, while features such as online chat, digital signature, and flexible checkout options—in-person and online—enhance the flow of commerce further.
It’s an approach that QuoteMachine calls “agile commerce,” which is gaining steam as omni-channel retail continues to undergo transformation as the digital reckoning unfolds.
The company aims to balance a pressing demand for software that delivers automation characteristic of e-commerce platforms with the unparalleled personalization that only human interactions can offer.
“Delivering frictionless and creative payment solutions is a big focus for our team and we’ll constantly deliver new features to better manage instalments, financing options, or digital payments,” the company says.
Moving forward, a major part of QuoteMachine’s mission is to serve a wider array of merchants.
“Every salesperson, particularly those in small businesses, deserves software that not only understands their challenges but also empowers them to overcome them at scale,” a blog post from the startup reads. “Our focus remains laser-sharp: to continually refine and enhance these tools, ensuring that all our customers, regardless of the scale of their operations, always have an edge and thrive.”