Toronto’s Pineapple Financial has deployed a new online application system enabling borrowers to quickly and easily discover how much mortgage they can afford, get an improved pre-qualification breakdown, and download a breakdown PDF to share with their realtor when looking for a new home.
The new application takes significant complexity out of the mortgage process by helping borrowers better understand what information they need to provide and guiding them through the application step-by-step.
Pineapple is a tech-focused mortgage brokerage with an integrated network of partner brokerages and agents across Canada.
“The new application system is expected to attract additional customers by reducing the stress, time and effort often associated with seeking a home mortgage,” said Kendall Marin, Pineapple President and COO.
In addition, the application benefits Pineapple by offering over 400 customizable variations that company brokers can control, including additional fields providing information on a client’s previous addresses and employment.
The application also allows for multiple income types, asset types, and liability records to be submitted, giving these brokers a clearer picture of a client’s financial health.
It is also expected to help Pineapple to maintain upgraded data management and enhance the company’s security and compliance capabilities, he said.
Pineapple CEO Shubha Dasgupta added, “This new application system enables our brokers to see 100% of all applications at all stages – Success, Draft, or Abandoned. Plus, the consent documents are saved, ensuring compliance guidelines are met on every deal.”
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