A Winnipeg-based innovator of e-commerce this week unveiled the launch of a biometric checkout powered by Wink, a Texas-born payments platform that enables institutions to leverage facial and voice recognition-based multi-factor authentication.
Using Bold Checkout with Wink, retailers can authenticate customers with voice and face recognition using the camera on their personal device or an in-store terminal, according to a statement from Bold Commerce.
Once a shopper is verified, they’re automatically signed into their customer account and details such as delivery preferences, loyalty points, coupon offers, and preferred payment method are pre-filled to complete the purchase.
Biometrics are already popular in retail (consider Face ID on an iPhone to access Apple Wallet, for example), but Bold laments that “existing capabilities are limited to certain devices and to the payment portion of checkout only.”
“There is a massive untapped potential for retailers to tap the benefits of biometrics for delivering a frictionless omnichannel and secure checkout experience for shoppers,” believes Deepak Jain, CEO of Wink.
Bold Commerce is introducing biometrics “into every part of the checkout process, completely eliminating passwords and PINs, so shoppers can go from cart to purchase using only their face.”
“Our collaboration with Bold Commerce merges unparalleled biometric capabilities with top-tier checkout technology, unlocking an unprecedented shopping experience previously unexplored in the industry,” says Jain. “The current landscape demands innovative solutions that prioritize security, speed, and a seamless shopping journey, making this integration an imperative step towards meeting evolving consumer expectations and ensuring a future-ready shopping ecosystem.”
The biometric authentication also adds an extra layer of security for retailers and shoppers to prevent purchases from fraudulent bots or unauthorized accounts, he adds.
“Retailers are increasingly making their way into the biometrics space, and making it easy for them to integrate biometrics into the checkout experience so shoppers can quickly make a purchase using only their face,” stated Peter Karpas, CEO, Bold Commerce. “We’re taking the tailored checkout experience that Bold has long powered a step further with Bold Checkout with Wink to drive conversion, customer loyalty and average order value.”
Wink was founded in 2021.