Montreal-based financial technology firm Nuvei announced this week a partnership with software giant Adobe.
The partnership between the Canadian fintech and Adobe aims to provide customers access to payments technology through integration with Adobe Commerce, a component of Adobe Experience Cloud that enables businesses to manage and scale commerce offerings.
“After a record-setting holiday season for e-commerce, businesses are having to adapt quickly to keep up with customer demand for personalized and convenient online shopping experiences,” notes Jason Knell, who serves as Senior Director of Content and Commerce Partnerships at Adobe.
Business-to-business and business-to-consumer companies specializing in a wide spectrum of verticals “can benefit from the reduction in complexity of a single integration to Nuvei’s agile, full stack technology,” according to a statement from Nuvei.
Specifically, Nuvei’s platform connects businesses to customers in 200 markets via 150 currencies and 680 alternative payment methods, which enables Commerce merchants to reach customers regardless of where they are located or how they want to pay.
“We want to enable our customers to reach their customers, wherever they are in the world and however they want to conduct ecommerce,” says Philip Fayer, chief executive of Nuvei.
By working with Nuvei, Knell says, “Adobe Commerce provides merchants greater flexibility in the payment experience, for consumers shopping online, as well as across B2B channels.”
“For businesses, an effective, personalized approach to payments strategy is key, and that is what this partnership is delivering for users of Adobe Commerce,” Fayer confirms.