Canadian fintech darling KOHO Financial is now an official partner of the NBA, presenting the 2024 NBA Playoffs in Canada.
The collaboration marks the league’s first partnership with the Canadian fintech.
The announcement coincides with the start of the 2024 NBA Playoffs presented by KOHO and features the launch of the 2024 NBA Playoffs Sweepstakes presented by KOHO.
From Saturday, April 20 – Tuesday, April 30, NBA fans across Canada can enter to win a trip for two people to attend an NBA Playoffs Conference Semifinals game and a trip for two people to attend a Conference Finals game.
“We’re thrilled to partner with the NBA. The NBA has given us some of the most iconic moments in sports history. It’s been a huge part of so many of our childhoods,” said Daniel Eberhard, founder and CEO of KOHO.
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“This partnership gives us a chance to reach more Canadians together, with a shared sense of values and progress.”
In celebration of the announcement, new KOHO members who sign up for a KOHO paid plan in-app or on KOHO.ca from Friday, April 26 – Sunday, June 30 will receive a $75 e-gift card for NBAStore.ca.
Each week during the 2024 Playoffs presented by KOHO, paid plan KOHO members will have a chance to win tickets to NBA games during the 2024-25 season. And, to help members progress financially, they can nominate a fellow Canadian for the chance to win $5,000 each through a promotion across @GetKOHO social media channels.
More than 1.5 million Canadians have signed up for KOHO, which has a Mastercard for spending, and tools to help them earn, build and borrow. KOHO offers one of the best interest rates in Canada of up to 5%, up to 3% cash back on spending, and more earnings with KOHO’s cash back partners.
The 2024 NBA Playoffs presented by KOHO are airing live in Canada on Sportsnet and TSN.
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