Winnipeg’s Conquest Planning has secured $100 million in Series B financing to scale its AI-powered financial planning technology and push into new markets, the company announced today.
The round was led by Growth Equity at Goldman Sachs Alternatives, with participation from new backers including Canapi Ventures, BDC Capital, Citi Ventures, TIAA Ventures, and USAA. Existing investors BNY and Portage also contributed to the raise.
Founded in 2018, Conquest is rethinking how personalized financial advice is delivered at scale. Its core product, the Strategic Advice Manager (SAM), uses artificial intelligence to evaluate thousands of variables in a financial plan, offering clients and advisors real-time scenario modeling and tailored recommendations. The company says its approach allows financial institutions to serve everyone from retail investors to ultra-high-net-worth families more effectively.
With over 1,000 financial services organizations already on the platform—including RBC, Manulife, BNY Pershing, and Raymond James—Conquest claims to support more than 60 percent of Canada’s financial advisor market and is gaining traction in the U.S. and U.K.
CEO Dr. Mark Evans said the new capital will fuel Conquest’s U.S. expansion and fund continued development of its SAM technology, including features for onboarding, dynamic content creation, and estate planning for high-net-worth clients.
“The era of inefficient and inaccurate trial-and-error-based financial planning is over,” Evans said. “Conquest makes it possible for investors at any stage of life to get the financial advice they deserve.”
As part of its mission to make financial advice more accessible, Conquest is also launching SAM Bytes, a new tool designed to support individuals not yet working with advisors. The platform will provide guidance on early financial decisions—such as managing debt or buying a first home—while helping advisors maintain long-term relationships with self-directed investors.
Conquest says nearly 1.5 million financial plans have already been created using its software.
Leave a Reply