Canada Life has announced an equity investment in ClearEstate, a Canadian provider of end-to-end estate planning and settlement solutions.
Beyond investment, the longstanding Canada Life says it entered a “strategic agreement” with ClearEstate, through which the insurance giant will be able to refer clients, plan members, and employees to ClearEstate for services.
“For generations, Canada Life has worked with financial advisors in Canada to provide industry-leading wealth and financial services to Canadians,” explains Blaine Shewchuk, executive vice president of Individual Wealth at Canada Life.
“By working with ClearEstate—an innovator in delivering scalable, user-friendly digital estate planning and settlement services, we’re helping to make it easier for Canadians to access ClearEstate’s important services through their financial advisors and workplace benefits,” Shewchuk said.
ClearEstate chief executive officer Davide Pisanu believes that too many Canadians lack proper estate planning services.
His company’s intuitive digital services platform, combined with human guidance, empowers users with clarity and confidence.
Pisanu says that ClearEstate’s “strategic relationship with Canada Life will help allow ClearEstate to provide a valuable service and help even more people than ever before.”
“Canada Life is one of the most trusted names in the financial services industry,” posits Pisanu.
The partnership “represents a unified commitment to help reshape the way Canadians approach estate planning—making it simple, transparent, and an integral part of their overall financial well-being,” according to the CEO.
With Canada’s average age skewing upward since the 70’s, the services offered by firms like ClearEstate are in rising demand.
“This agreement validates what we’ve long believed: that estate planning should be accessible, proactive, and part of every Canadian’s financial journey,” Pisanu stated.
“Together, we’re helping to create a future where every family can face life’s biggest transitions with support and clarity,” he said.
Founded in 2020, ClearEstate is backed by notable investors including Diagram Ventures, OMERS Ventures, and NAventures.
Canada Life was established as an insurance provider in 1847.
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