
Laura Frostad, the founder of Relume Cosmetics and Laura Brows, knows the challenges small businesses face when it comes to payment processing.
Before discovering Helcim, she was paying excessive transaction fees and dealing with unreliable payment terminals—issues that disrupted client service and eroded profitability.
“We had so many issues in the past with multiple different providers,” Laura recalls. “Our rates were high, and our payment terminals were constantly going out. We weren’t able to charge clients appropriately.”
Seeking a better solution, Laura turned to Calgary-based Helcim, attracted by its promise of transparent pricing and responsive local support. That decision led to a seamless transition to Helcim’s payment platform and the adoption of the Helcim Smart Terminal.
“The reason why I chose Helcim was because I heard they were local, and if we had any issues, they could provide quick, prompt service,” she explains. “We use the Smart Terminal—it’s super quick, easy, and very functional. We love it because it’s so user-friendly.”
The switch paid off immediately. Laura Brows achieved a 35% reduction in payment processing fees, delivering meaningful savings for a growing small business. Just as importantly, the new system improved operational efficiency and client experience.
“It’s so amazing for a small business,” Laura says. “It’s rare to find cost savings and the best product out there—we’ve experienced both with Helcim. They’re a unicorn.”
With transparent pricing, reliable technology, and local service, Helcim helped Laura Brows optimize its financial operations and focus on delivering exceptional service. It’s a success story that underscores how the right fintech partner can transform a small business.


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