Toronto-based PolicyMe and Embark are partnering to link education savings with digital life insurance, a move the companies say reflects shifting expectations around holistic financial planning for Canadian families.
The collaboration introduces Embark clients to PolicyMe’s online life insurance platform after they open an RESP account. While the two products are unrelated, the companies say the integration may help parents consider longer-term planning needs at the same time they begin saving for education.
The partnership also includes joint educational content and webinars on topics such as insurance basics, RESP planning, and financial literacy—areas both organizations have increasingly emphasized, particularly during Financial Literacy Month.
“Preparing for your future can feel daunting, especially when it comes to finances,” said Andrew Ostro, CEO and co-founder of PolicyMe. “Partnering with Embark felt like a natural fit… Now, parents feel confident that their children’s futures are secure and their households are safeguarded.”
Embark CEO Andrew Lo said the collaboration aligns with the firm’s goal of simplifying education savings. “This partnership allows us to go a step further, helping parents protect their loved ones while planning for their children’s future,” he said.
PolicyMe, founded in 2018, offers digital life insurance tools aimed at simplifying quoting and coverage recommendations. Embark manages RESPs and broader education planning services. Their partnership follows a broader trend of Canadian fintechs linking adjacent financial products as consumers seek more integrated planning tools.
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