Mistplay Powers Next-Gen Loyalty Tech for Sinclair Oil’s DINOPAY App

Montreal’s Mistplay announced this month the results of a partnership with century-old Sinclair Oil.

Mistplay launched in 2015 to pioneer “play-and-earn” fintech for brands.

Among other things, the Canadian innovator is known for the Mistplay Audience Network, a unified rewarded advertising network connecting game advertisers to tens of millions of motivated users across an ecosystem of LoyaltyPlay app partners.

Mistplay’s partnership with multibillion-dollar Sinclair Oil saw Mistplay’s flagship LoyaltyPlay solution power the corporation’s DINOPAY program, an app-based payment system that allows users to pay for fuel and in-store items with their mobile device, track receipts, and utilize discounts.

Traditional loyalty programs for fuel retail often struggle with the constraint of long gaps between engagement as customers tend to space out fill-ups, according to a statement from Mistplay.

With Mistplay’s LoyaltyPlay solution, Sinclair embedded game-linked offers directly into DINOPAY, allowing customers to earn fuel discounts by playing popular mobile games promoted within the app.

The program ties rewards directly to purchases, creating a line from engagement to redemption.

The LoyaltyPlay campaign drove 42% more site visits and a 10% increase in fuel purchases for Sinclair.

“LoyaltyPlay gave us a compelling way to motivate repeat visits and increase engagement through interactive customer experiences,” commented Nick Gauger, Manager of Loyalty & Marketing at Sinclair Oil.

“The program helped accelerate return trips and deepen engagement with the DINOPAY app,” he stated.

Jennifer Taylor-Glick, Director of Customer Success for LoyaltyPlay, posits that “Sinclair’s success with LoyaltyPlay validates our vision of transforming gameplay into real-world impact.”

“As marketers demand more measurable, performance-driven solutions, LoyaltyPlay’s rewarded gaming approach is proving to be a powerful driver of loyalty, repeat visits, and incremental revenue,” she remarked.

Mistplay’s Audience Network launched earlier this year following the company’s acquisitions of Mobivity’s Connected Rewards and MAF’s MyChips.

DINOPAY launched in 2016 as part of the brand’s centennial celebration.