Wave Achieves Growth Milestones Including 3.5 Million Business Customers

Wave also unveiled a roster of new features for its suite of small business financial services and software, as well as a complete brand overhaul including a new logo (pictured).

Wave has become the leader in financial management specifically for entrepreneurs, freelancers and owners of small and micro business.

The new “surging wave” logo represents the bars of a financial chart, showing the classic “up and to the right” growth pattern of successful companies like those who use Wave.

Among Wave’s other milestones that were announced today:

• More than 3.5 million businesses registered with Wave
• Adding ~70,000 new small businesses per month
• More than $3 billion moved for small business customers via Wave’s payments and payroll services
• 185 employees and growing

“By focusing on small and micro businesses, rather than “small-and-medium” businesses, we’ve been able to attract a very specific yet massive and underserved audience,” says Kirk Simpson, CEO and co-founder of Wave.

“We’ve also been able to develop a popular suite of tools made just for entrepreneurs, and with the foundation we’ve put in place over eight years, our pace of innovation and growth is accelerating.”

Among the key innovations announced today: machine learning embedded into Wave’s bookkeeping functionality. The smart technology learns from the individual Wave customer, as well as from nearly a billion transactions that Wave manages, to automatically categorize transactions in a customer’s bookkeeping records.