Starting today, Shopify merchants across the U.S. will be able to apply to sell through Walmart.com.
Shopify has announced a new partnership with Walmart to launch a channel enabling Shopify merchants to sell their products on Walmart.com.
This marks the first time Walmart has partnered with a commerce platform empowering small to medium-sized businesses to sell through its online marketplace.
More than 120 million Americans visit Walmart.com every month, discovering and buying an increasing breadth of products offered from a wide range of categories and businesses. Shopify’s new Walmart channel will enable Shopify merchants to get their products in front of these high-intent, loyal buyers from one of the world’s largest retailers, helping them expand their reach and drive sales.
If approved, Shopify merchants will be able to connect their Shopify store to their Walmart Seller Account, enabling them to quickly and easily sync their product catalog and create product listings on Walmart.com.
By the end of this year, 1,200 Shopify merchants are expected to be able to sell through the Walmart marketplace.
“At Shopify, we’re focused on helping entrepreneurs go from just an idea to becoming thriving, scalable businesses. By partnering with Walmart, we will be able to connect merchants with consumers across America within a trusted marketplace, helping merchants drive new sales while consumers discover new products they’ll love,” said Satish Kanwar, Vice President of Product at Shopify.
“Our expertise in multi-channel commerce, combined with Walmart’s reach, will allow us to create better online shopping experiences for merchants and consumers alike.”