A new startup has sprouted in Vancouver looking to fix what founder Mark Proudfoot calls “broken”: the current model for vacation home ownership.
“The most desirable second homes sit empty most of the year and are financially out of reach for most people,” Proudfoot said in a statement about his latest venture, WeCasa.
“Other options like timeshares are cookie cutter, inflexible, and notoriously difficult to finance and sell,” he added.
WeCasa’s mission is to make vacation home ownership “affordable and effortless,” according to Proudfoot, which will be possible “through a tech-enabled end-to-end co-ownership solution that we’ve designed specifically for Canadians.”
Launched in partnership with Conconi Growth Partners, WeCasa intends to offer a digital experience that “simplifies the entire ownership journey.”
First, browse homes in top Canadian and US destinations. Next is flexible financing—through WeCasa’s partner bank, your own bank, or good old cash. From there you can use WeCasa’s app to book stays.
All homes are “beautifully designed and thoughtfully furnished to fit their unique location,” according to the company’s website. “You can be assured decor will be stylish, tech will be modern, and the kitchen will have everything you need.”
To streamline the experience, WeCasa says it “handles everything” from insurance, taxes, and bill payments to landscaping, pool maintenance, and repairs.
The company announced it is hiring for multiple positions, including sales and operations positions.