Ushering in “the next era of commerce,” Shopify this month announced many new features and upgrades to its platform, including partnerships with two of the biggest technology companies on the planet.
The Ottawa company is officially the first commerce platform to partner with Twitter, it revealed this week, where the social media monster’s “hundreds of millions of users represent potential connections for independent merchants” on Shopify.
Using Shopify’s new Twitter sales channel, merchants can reach consumers directly from their Twitter profiles, “creating a frictionless path to purchase in today’s digital townsquare,” according to the Canadian company.
Social commerce “continues to be a growing opportunity for merchants,” Shopify says.
Twitter’s shopping features include Twitter Shops and Shop Spotlight. Both are now available for free to all Shopify US merchants selling to US consumers, the company said.
Shopify also unveiled a partnership with Google. Using local inventory sync, Shopify merchants can automatically let nearby customers know when a product is available in store.
“Shopping local has never been more convenient,” says Shopify.
In addition to big-brand integrations, Shopify is forging ahead with cryptocurrency and blockchain adaptations, including the launch of Tokengated Commerce.
For a full list of Shopify’s latest updates, check out their Editions roundup of new features.