A Montreal-based fintech startup announced recently that it has joined the Canadian Lenders Association, a national non-profit organization representing innovative lenders across the country.
Canadian fintech Hardbacon says it wants to “support the future of lending in Canada.” The company runs a personal finance app with 40,000 users in Canada.
“Since the onset of the pandemic, we have switched to a lead-generation business, which has allowed us to partner with dozens of lenders,” explains Hardbacon CEO Julien Brault.
Brault says the Canadian Lenders Association “promotes responsible and transparent lending practices.”
“By joining them, we aim to work with vendors that share this vision and to further support the business partners we already have,” he says.
The CLA stated it is committed to servicing the needs of Canadian borrowers and businesses alike.
“We are honoured to welcome Hardbacon as a certified vendor within our growing association, and we look forward to working closely with members of the Hardbacon team to help Canadians take control of their finances,” added Gary Schwartz, President of the CLA.
CLA is also known for its annual awards.