Earlier this month, Google Canada announced participants of their 2023 Google for Startups Accelerator Canada program.
The Google Accelerator functions as a 10-week digital program for high-potential Seed and Series A tech startups based in Canada.
Five financial technology firms were selected for the cohort. Among the five was one insurance technology company, My Choice.
“This presents a remarkable opportunity for us to collaborate with Google Canada,” stated My Choice cofounder Aren Mirzaian on LinkedIn recently.
Mirzaian said he is looking forward to using artificial intelligence, machine learning, “and other exciting technologies to help Canadians make more informed decisions during the insurance buying process and elevate our business to the next level.”
The Toronto-born insurance aggregator partners with insurance companies and brokerages to bring customers “the power of choice and transparency through seamless, personalized user experiences and automation.”
It’s one of many fintechs in Canada leveraging artificial intelligence today.
The platform covers “all your insurance needs in one place,” including auto, home, and tenant.
“Selecting a car or home insurance policy can be confusing … Shopping around for your insurance policy is the key to getting the best deal out there,” the company says. “At My Choice, we make that process easy.”
The recent environment of rate hikes has “created a want and a need to get a much better deal,” according to My Choice.
“Using our expert knowledge combined with real consumer data, we provide the best possible rates at the touch of a fingertip,” the insurtech startup states online.
The Ontario firm was founded in 2019.
“We take the guesswork out of buying insurance [and] provide real and relatable information, which is easy to understand, helping you to compare and save when shopping online for home and auto insurance in Canada,” says My Choice.