Wealthsimple is giving Canadians a new reason to save.
The Toronto fintech has launched Monthly Millionaire, a new rewards program that will award $1 million every month to a Wealthsimple Chequing account client. The program was announced today alongside Wealthsimple’s broader expansion into family and business banking, which Fintech.ca covered earlier.
Monthly Millionaire is designed to encourage Canadians to build wealth through the habit of saving. Under the program, every dollar held in a Wealthsimple Chequing account counts as one entry into a monthly draw. Each month, one eligible client will win $1 million.
The more a client saves, the more entries they earn.
The launch comes as Wealthsimple continues to broaden its ambitions beyond investing and trading. At the company’s Wealthsimple Presents event in Calgary, Wealthsimple unveiled a suite of new services aimed at giving Canadians a single place to manage personal, household, children’s, and business finances.
That expansion included Wealthsimple Households, Kids and Teens Accounts, Authorized Traders, Wealthsimple Business, and Spend Insights, all part of the company’s push to become a more complete financial home for Canadian clients.
Monthly Millionaire adds a rewards layer to that strategy by making everyday saving feel more engaging. Wealthsimple says the program is being introduced at a time when building wealth feels harder for many Canadians, even though long-term financial progress still depends on patience, consistency, and the benefits of compounding.
In-person and virtual attendees at Wealthsimple Presents in Calgary were given a head start through a QR code promotion that awarded 500 bonus entries.
Wealthsimple now serves more than four million Canadians, including more than 500,000 Albertans. The company’s Calgary event, held at the Bella Concert Hall, drew more than 315,000 livestream registrations and more than 650 clients in person, underscoring the fintech’s growing national reach.
Leave a Reply