More than three quarters of Canadians feel that technology is necessary to improve the real estate buying and selling process in the country and proptech startup Doormat believes that starts with the legal process.
Based in Toronto, Doormat has raised $1.25 million pre-seed funding round led by Alate Partners with participation from The LegalTech Fund, Erin Bury of Willful, Brandon Chu formerly of Shopify, alongside additional angel investors.
With this new funding Doormat will continue on its mission to be ‘Ontario’s real estate lawyer’, bringing much-needed simplicity and ease to the real estate buying and selling process.
In Canada, a legal professional is an essential part of a real estate transaction, and yet, this component of the industry hasn’t kept up with the technological advancements seen in other industries.
Through their online platform, Doormat brings transparency and simplicity to legal real estate services – from home buying and selling to mortgage refinancing to property ownership changes, enabling clients to feel confident and informed. With Doormat, Canadians can tackle the tedious legal tasks involved in the real estate process all from the comfort of their own home.
“When I purchased my first property, I wasn’t aware that I needed a real estate lawyer, and once I went through the lengthy process of finding one, I was confused and uncertain about the entire thing.” said Robert Saunders, CEO and Co-Founder of Doormat.
“This confusion inspired the creation of Doormat, as we set out to simplify the real estate journey. By addressing the critical need for accessible legal expertise in property transactions, Doormat empowers home buyers and sellers with the confidence and assurance they deserve. With the housing market slowly experiencing a rebound, we want Canadians to have access to a real estate tool kit and Doormat is a part of that. We are igniting change, driven by a disruptive passion to redefine the way we navigate the world of real estate.”
Now available in Ontario, Doormat’s pioneering approach seamlessly integrates innovative proptech with a personalized service, providing a comprehensive solution that simplifies real estate legal services and ensures accessibility for all.