Global Buy Now, Pay Later leader Klarna is making some serious strides in Canada.
Less than 18 months since their Canadian market launch, Klarna has achieved a rapidly expanding network of over 640,000 active consumers; processed over 2 million orders; launched new retail partnerships with esteemed brands such as Ssense and Airbnb; and launched distribution partnerships with Stripe, WooCommerce, and Adyen.
Klarna also continues to strengthen its consumer and retailer offering in the market with the launch of new products and services including a new Pay Now payment option, the Klarna Express Button, and the unveiling of its affiliate marketing publisher program.
“We are thrilled by the response and rapid growth Klarna is seeing in Canada with over 640,000 active consumers,” stated Steven Clarke, Head of Canada at Klarna. “This momentum speaks to the demand that we’re seeing among Canadians for superior, more flexible alternatives to high-cost, interest-bearing traditional credit options, and Klarna is leading the way.”
While Klarna is best known for its interest-free Pay in 4 service in Canada, with the addition of its Pay Now option, Canadian consumers can now pay in full immediately, or pay over time – all without interest – when selecting Klarna at a retailers’ checkout. Retailers, in turn, benefit from offering consumers a seamless checkout experience and giving them more choice according to their needs.
The launch of the Klarna Express Button also takes the purchase experience to new heights, ensuring a swift and secure checkout process by pre-filling consumer data. Brands such as GameStop, L’Oréal Canada, and others have already implemented the Klarna Express Button, simplifying the shopping journey for their Canadian customers by creating an even more seamless path to purchase and conversion.
“With the introduction of Pay Now, which enables immediate and full payment while shopping at our partner retailers, as well as the Klarna Express Button, we’re further enhancing our offering alongside our interest-free Pay in 4 credit option. This combination provides consumers with the range of choices, heightened control, and flexibility they are looking for,” continued Clarke.