A Canadian startup is applying artificial intelligence technology with an aim toward improving workplace cultures and employee engagement.
Founded this year, Ontario’s Tenure posits that company culture and employee engagement “go hand in hand,” adding that a business focused on improving engagement is likely to boost worker productivity and company revenue.
But currently, many workers are unhappy and disengaged, which can drag companies down.
Using a mobile app, Tenure provides a platform for employees to engage, be recognized, and earn rewards.
Brands can also use Tenure to drive business by being reward stops in a marketplace for employees cashing in on rewards.
“Not only can we help improve your company culture, but we can also drive new customers through your door with our card-linked offers on our marketplace,” the startup states online.
Current marketplace partners include Canadian Tire, RW&Co., HelloFresh, and award-winning Calgary tech startup goodlawyer.
Other features include an AI-powered budgeting tool and “personalized financial literacy based on how you spending your money,” as well as cash back on spending at card-linked partners.
The Collingwood-born platform is currently in beta mode, having recently participated in the fourth cohort of the Innovate Financial Health Lab.
At the event, startups will showcase their companies and network with industry, investors, and leaders across the tech and financial services spaces.
Past cohorts have included startups such as Calgary’s ZayZoon, Toronto-based PolicyMe, and Calgary’s Woveo.