Housecall Pro, a major home service software provider, is expanding its presence in Canada through a partnership with fintech firm Pipe, offering embedded financial solutions to small and medium-sized businesses (SMBs).
The move strengthens Housecall Pro’s competitive position against Edmonton-based Jobber, a dominant player in Canada’s home service software market.
Through the integration of Pipe Capital, Housecall Pro’s Canadian users will gain access to embedded financing options without credit checks or personal guarantees. The financing model, which aligns payments with business revenue, aims to address cash flow challenges that affect two-thirds of Canadian SMBs.
“By offering our Canadian customers easy access to capital based on their present and future revenue, we’re helping them knock down common financial hurdles and invest in their growth,” said Valentina Durand, VP Strategy & Growth at Housecall Pro.
Pipe, which has already expanded into the U.S. and the UK, sees the partnership as part of its broader strategy to provide capital access within the software platforms businesses already use. “The home services industry has historically been underserved by traditional financial organizations,” said Luke Voiles, CEO of Pipe.
With this expansion, Housecall Pro is further positioning itself as a strong challenger to Jobber, which has long been the go-to choice for Canadian home service businesses. As competition intensifies, both companies are pushing to offer more financial and operational tools to SMBs navigating an evolving digital landscape.
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