As Canadian parents search for new ways to teach kids about money, TD is betting on virtual playtime to drive home important lessons.
A recent TD survey found that 86 percent of parents with children under 18 believe interactive games or animated videos are more effective for teaching financial literacy than traditional books.
In response, TD has launched Treat Island Tycoon, its first-ever financial literacy game on Roblox, the popular online platform for kids and teens. The game is designed to introduce players aged 10 to 14 to basic financial skills—such as earning, spending, saving, and borrowing—by inviting them to build a frozen treat empire on a fantasy island.
“As the role of virtual experiences in shaping early learning continues to grow, it’s important that parents feel confident about the content their families consume,” said Emily Ross, VP of Everyday Advice Journey at TD. “TD wants to provide secure, fun, and engaging opportunities for youth to access valuable financial lessons that lay the groundwork for a successful financial future.”
Players in Treat Island Tycoon take on the role of young entrepreneurs, guided by interactive characters as they manage their own virtual business. The mobile game is free to play, with no required in-game purchases.
“Treat Island Tycoon is a great example of our shared mindset and culture at TD, which we call TD Invent,” said Baanu Ratneswaran, Vice President, Enterprise Innovation. “The team led with wanting the experience to be fun, innovative, and interactive, providing kids and teens with an approachable way to learn important financial concepts.”
As TD continues to explore creative digital tools to support customer-centric education, the bank sees gaming platforms like Roblox as key to reaching kids where they already are—online and eager to learn through play.
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