Research this year found that more consumers in North America than ever prefer pay-over-time solutions versus paying with credit card.
The 2025 study, conducted by Talker Research on behalf of Affirm, found that customers today prefer fixed, predictable payments without surprise fees or high interest.
As a result, pay-over-time and “Buy Now, Pay Later” solutions appear to be gaining steam across industries.
“People are choosing pay-over-time options over credit cards not out of necessity, but because it’s a savvier way to pay,” Affirm’s senior vice president of product, Vishal Kapoor, stated in May. “People want payment solutions that are built to support long-term financial well-being, and that’s exactly what Affirm delivers.”
Affirm this month announced a partnership with Toronto fintech veteran FreshBooks, developer of a software platform designed for service-based small and medium-sized businesses in Canada.
Effective immediately, FreshBooks Payments customers across the U.S. and Canada can offer Affirm’s pay-over-time options when invoicing eligible clients.
By paying with Affirm, approved clients can split eligible purchases into budget-friendly biweekly or monthly plans, for rates as low as 0%.
“Small business owners need tools that match how clients want to pay, which is why we’re thrilled to offer Affirm directly within FreshBooks Payments invoices,” commented Andrew Gunner, who serves as Head of Product at FreshBooks.
“By giving their clients a smarter, more flexible way to pay for services, FreshBooks customers can win more jobs, drive customer loyalty, and fuel long-term growth—setting them up for success in today’s competitive business environment,” Gunner stated.
Founded in 2003, FreshBooks this year secured $125 million in senior debt financing from Morgan Stanley Investment Management.
Founded in 2012 by San Francisco entrepreneur Max Levchin, Affirm trades publicly as AFRM since 2021.
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