Big Banks Rank Among Upper Echelon of Canada’s Most Valuable Brands

TD ranks as Canada’s most valuable brand for the fourth year in a row, according to Brand Finance’s Canada 100 2026 Report.

TD, with brand value up 35% year-over-year to more than $31 billion, ranks ahead of banking rival RBC, who retains the distinction of largest publicly traded company in Canada with a market capitalization north of $300B.

In third on the list is Circle K, while equity firm Brookfield ranks fourth, with brand value up 7% to $18B.

Insurance giant Canada Life ranks next, followed by BMO, with a brand value up 16% to $16B, and CIBC, whose brand value rose over 30% to more than $15B.

Scotiabank also ranked—though its brand value actually decreased slightly—with telecom titans Bell and TELUS rounding out the top ten.

Ottawa e-commerce pioneer Shopify ranks 55th this year, up six spots from 2025. Online bank Tangerine jumped 10 spots to rank 70th.

Earlier this year, TD ranked as the most valuable Canadian brand in the Banking 500.

In total, nine Canadian banking brands feature in the Banking 500 2026 ranking, contributing USD80.4 billion in brand value.

This makes Canada the fourth largest contributor globally, accounting for 5% of the total ranking value, behind China, the U.S., and the UK.

The total brand value of the world’s 500 most valuable and strongest banking brands increased 10% in 2026 to USD1.8 trillion, marking five years of continued growth.

Headquartered in London, Brand Finance operates in over 25 countries, conducting more than 6,000 brand valuations.