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FintechWerx ‘Adds Important Capability’ to Stack with Acquisition of Ruby Loans

July 8, 2026 by Knowlton Thomas Leave a Comment

FintechWerx International Software Services is set to acquire the intellectual property and technology of a business lending platform.

The publicly traded Fintechwerx is a financial technology company delivering automated onboarding, identity verification, payment solutions, trust and compliance tools, and data management services under one unified architecture.

The Vancouver-based firm is acquiring Ruby Loans, which streamlines the loan origination process by automating manual steps to prepare small business files for approval, for just under $1 million.

Fred Zdan, the founder of Rub Loans, says he developed the fintech “to simplify what has traditionally been a complex and time-consuming lending process for both borrowers and lenders.”

The acquisition of Ruby Loans “adds an important capability to our broader vision of building intelligent financial infrastructure,” according to George Hofsink, Chief Executive Officer of FintechWerx.

“Lending remains one of the most significant opportunities for financial institutions and lenders to improve efficiency, customer experience and decision-making,” explains Hofsink. “By bringing Ruby Loans into the FintechWerx ecosystem, we are adding proven loan origination technology that we believe can be further enhanced through our data, analytics and AI initiatives.”

Zdan, who is in discussions to become chief executive officer of wholly-owned subsidiary FinanceWerx Solutions, believes that “joining FintechWerx creates an opportunity to accelerate [our] vision by combining our lending expertise with a broader financial technology platform.”

The transaction remains subject to the completion of customary conditions.

Earlier this year, FinanceWerx announced that it is collaborating with the British Columbia Institute of Technology on its Business Information Technology Management program, which prepares students to lead at the intersection of business and technology through skills-building across AI management, data analytics, enterprise systems, and digital strategy.

Tanner Brine, Program Head and Consulting Project Coordinator for BCIT, posited that FintechWerx “is an ideal partner to provide exposure to a range of subjects and scenarios that straddle much of BITMAN’s core curriculum centred on AI, data analysis, and enterprise systems.”

FintechWerx was founded in 2022 by Hofsink alongside Francisco Kent Carasquero and went public in 2023.

Filed Under: News Tagged With: Fintechwerx, Ruby Loans

 
 

About Knowlton Thomas

Knowlton Thomas is Editor-in-Chief of The Midway Advance and Senior Writer for Fintech.ca. Over more than a decade of journalism, he has penned thousands of articles and dozens of essays on technology, health, and culture across a variety of publications.

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