Toronto-based fintech Fig Financial has surpassed $500 million in loans issued to Canadians as the company looks beyond borrowing toward a broader financial services platform.
Since launching in 2023, Fig says it has received more than 1.2 million loan applications and accumulated over 1,200 Trustpilot reviews, with an average rating of 4.8 out of five.
The company is backed by Ontario Teachers’ Pension Plan and Fairstone Bank.
“Reaching half a billion dollars lent is a milestone we’re incredibly proud of,” said Fig Financial CEO François Côté. “We started by helping Canadians borrow better, but our ambition has always been much bigger. We’re building a financial partner Canadians can rely on through every stage of their financial lives.”
Fig says 40% of its loan applications have been submitted outside traditional banking hours, highlighting demand for digital financial products that can be accessed on a customer’s schedule.
“Canadians want financial services that fit their lives, not banking hours,” said Monisha Sharma, Fig’s Chief Revenue Officer.
The fintech plans to deepen its investments in financial education, partnerships, and new products designed to help Canadians borrow, spend, save, and build their finances.
As part of that expansion, Fig has launched FinTalk, a podcast hosted by Sharma that aims to make financial topics more accessible to everyday Canadians.
The podcast brings together Fig executives and financial industry leaders to discuss credit scores, homeownership, mortgages, financial fitness, scams, fraud, and financial crime.
Guests include representatives from Neo Financial, Credit Canada, Equifax Canada, Borrowell, ClearScore Canada, Questrade, and Homewise, as well as a detective from the Toronto Police Service’s Financial Crimes Unit.
“Money can feel overwhelming, but it doesn’t have to be,” Sharma said. “FinTalk is about making financial conversations approachable, practical, and judgment-free.”
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