Silicon Valley’s Affirm Buys Toronto’s PayBright For $340 Million

Silicon Valley’s Affirm is acquiring Toronto’s PayBright, a leading Canadian player in the growing “buy now, pay later” payment industry.

Affirm will acquire PayBright for a total cash and equity consideration of approximately CAD $340 million.

Through partnerships with over 7,000 domestic and international retailers, PayBright allows Canadian consumers to buy now and pay later in a quick and easy experience. 

“We are excited to combine with PayBright, creating the opportunity to expand our footprint across North America and scale our platform,” said Max Levchin, CEO and founder of Affirm. “PayBright shares Affirm’s goal of improving the payments experience for consumers and merchants alike, and PayBright’s base of merchants complements our own customer network. We look forward to welcoming their talented team to the Affirm family.”

PayBright is fully integrated with leading retail partners including Hudson’s Bay, Oakley, SAIL, Steve Madden, eBay, Dynamite, SHEIN, Wayfair, Samsung, and Endy.