London’s Paystone has acquired Vancouver’s NiceJob, an award-winning North American reputation marketing platform for service businesses. NiceJob is the fifth business Paystone has acquired over the last two years.
These acquisitions not only advance Paystone’s rapid increase in market share, but also are pivotal in accelerating Paystone’s goal of building a category-defining platform that helps local businesses win more customers.
“Winning new customers is the biggest challenge most businesses have,” explains Tarique Al-Ansari, CEO of Paystone. “We’re solving this problem by giving companies the insights and tools they need to turn their customers into vocal advocates. Our vision is to create a unified platform that drives massive customer growth for service businesses. The acquisition of NiceJob brings us one step closer to achieving that goal.”
Following NiceJob’s acquisition, Paystone now boasts over 30,000 business clients that process over $10 billion in bankcard volume collectively. The addition of NiceJob supplements Paystone’s already expansive partner network of hundreds of partners and integrations.
With the acquisition of NiceJob, Paystone welcomes NiceJob’s founder and CEO, Lars Kristensen, as Paystone’s Chief Product Officer. In his new role, Kristensen will be leading the combined product and technology team responsible for fulfilling the company’s mission of achieving customer-driven growth.
With roughly $100 million raised in 2021 alone, Paystone is looking to hire many key roles across North America. Paystone currently employs over 150 and is looking to add another 50 by the end of the year.
Paystone adopted a people first return-to-work strategy allowing employees to choose to work from home or out of one of its regional hubs in London or Montreal, and now Vancouver.