A strong majority of Canadians agree it’s important to embed accessibility in financial products, a recent Mastercard Pulse survey found, which is why the financial titan is looking to embed accessibility in financial products for Canada’s sight loss community with its latest launch.
The company’s “Touch Card” platform is an accessible system of payment cards with unique notches that allow the sight loss community to identify their credit, debit, and prepaid cards with a touch.
“The Touch Card feature is inclusive by design and addresses a longstanding challenge faced by Canadians with sight loss when engaging in everyday financial activities by helping make their payments easier,” says Shawna Miller, who serves as Senior Vice President of Marketing & Communications for Mastercard in Canada.
Originally launched in 2021, the Touch Card’s system of notches–rounded for debit, squared for credit and triangular for prepaid–helps cardholders quickly identify and orient cards during a transaction, offering greater security and independence, according to a statement from Mastercard.
“At Mastercard, we’re to proud foster innovation like Touch Card to help make participating in the digital economy more inclusive, secure and seamless for the sight loss community in Canada,” Miller stated.
CIBC is the first Canadian issuing partner to make Touch Card available.
“At CIBC, we’re helping clients realize their unique ambitions,” commented Diane Ferri, Senior Vice-President of Day-to-Day Banking for CIBC.
“The innovative Touch Card feature on the CIBC Adapta Mastercard supports our bank’s continued efforts to ensure our products and services are accessible to all,” Ferri continued.
In addition to Touch Card, the Canadian Imperial Bank of Commerce also recently unveiled the official launch of an in-house generative artificial intelligence platform.
The new platform, CIBC AI, launched to help drive further productivity across the organization and enable team members to deliver on the bank’s client-focused strategy, according to a statement from the Big Five bank.
Last year, CIBC joined Creative Destruction Lab’s “Putting AI to Work” program and announced plans to fill 200 AI-related roles as part of the bank’s “commitment to recognizing the transformative potential of AI.”
Serving 14 million clients, the AI-focused CIBC is among Canada’s best workplaces to grow your career.
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