Toronto’s Pine has surpassed $1 billion in mortgages under administration and launched a new suite of real estate products designed to consolidate the entire homeownership journey within a single digital experience. The milestone coincides with the launch of Pine Homes, following its 2023 acquisition of Properly.
With $50 million in funding to date—led by Greylock Partners, Inovia Capital, Intact Ventures, Position Ventures, Wischoff Ventures, and MetaProp—Pine is building the future of real estate by integrating AI to deliver personalized financing, advisory, and search tools.
According to the company, their AI platform helps homebuyers save an average of $3,187 compared to traditional lenders and close their purchases 12 days faster.
Founded in 2021 by Justin Herlick and Jonathan Shih (pictured), Pine has approved more than $3 billion in mortgage applications for over 55,000 families. Today, it manages more than 2,500 active mortgages and serves upwards of 100,000 customers across Canada. The company reported 600% growth in the past year alone.
With the launch of Pine Homes and expanded offerings, the company is evolving from a digital mortgage lender into a full-service real estate solution—integrating home search, financing, and insurance into one seamless experience. By eliminating friction in the process, Pine aims to give buyers more confidence and control throughout their real estate journey.
“We started Pine with a simple question: Why is buying a home so complicated?” said Pine CEO Justin Herlick. “Now we’re bringing every part of the experience—finding a home, financing it, and protecting it—under one roof.”
While traditional banks and brokerages offer fragmented services, Pine is positioning itself as a modern alternative built for the next generation of homeowners. By combining technology, data, and human expertise, Pine believes it can redefine how Canadians buy and own property.
As the company continues to expand its services and scale operations, it is betting that the future of homeownership lies in seamless, AI-driven experiences tailored to each customer’s needs.
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