Sezzle Brings Fintech Flexibility to Canada with Launch of ‘BNPL’ Card

Sezzle has launched a virtual payments card in Canada.

The North American provider of Buy Now, Pay Later solution says its new Virtual Card is powered by issuing platform Marqeta, which has already been supporting the feature in the US market.

“Building on the strong momentum and demand we’ve seen for Sezzle’s Virtual Card in the US, we’re excited to bring this success to the Canadian market,” remarked Todd Pollak, Chief Revenue Officer of Marqeta.

With offices in Toronto since 2019, expanding services north of the border is a natural move for Sezzle, whose Virtual Card now enables Canadian shoppers to use the company’s BNPL technology at participating merchants, both online and in-store.

The card can be added directly into digital wallets like Apple Pay and Google Wallet, offering the flexibility of Sezzle’s BNPL model with the convenience of a tap-to-pay experience, according to a statement from the fintech upstart.

“The launch of our Virtual Card marks a major milestone for Sezzle in Canada,” says Patrick Chan, general manager of Sezzle Canada. “By enabling shoppers to use a Sezzle virtual card, we’re dramatically expanding access to flexible payments; For merchants, this means incremental sales, higher engagement, and the ability to meet consumers where they are.”

Participating brands include SoftMoc, JD Sports Canada, QE Home, Mastermind Toys, West Coast Kids, Quarks, Kit & Ace, Popeye’s Supplements, Atlas Tools & Machinery, CLÉMENT, and Hobbiesville.

“We’ve offered Buy Now, Pay Later online since 2020,” says Christina Xu, chief executive officer of QE Home. “Expanding it to all 75 of our stores across Canada is about delivering the seamless omni-channel experience our customers have been asking for; We’re proud to partner with Sezzle to bring flexible, no-interest payments into our physical stores.”

Sezzle’s platform has attracted nearly seven million BNPL orders across almost two million user sign-ups, with 60,000 users using Sezzle Up, the firm’s credit-building product.

“Sezzle’s commitment to advancing retail innovation, enabled by Marqeta’s payments technology and expertise, makes this partnership a strong foundation for growth,” stated Pollak. “Together, we’re bringing Canadian shoppers more flexible payment options and helping merchants grow across both online and in-store channels.”

Just be aware of BNPL’s potential dark side.