Refusing to rest on its laurels in a competitive market, Wealthsimple is once again expanding its suite of trading tools to empower retail investors with more control.
Canadian investors “have evolved and want more advanced trading tools,” explains Matthew Karasz, who serves as Senior Director of Product for Investing at Wealthsimple.
For example, nearly half of traders in Canada have “looked into futures,” he notes, with around 10% currently trading them, despite accessibility barriers. Even more have used options.
“It’s a clear signal of demand,” Karasz says.
Wealthsimple’s new capabilities give self-directed investors more ways to build, manage, and act on their own strategies, according to a statement from the Toronto-based fintech firm.
“With futures, full options access, trade-from-chart, and premium support, we’ve built the tools advanced traders need without sacrificing the speed, simplicity, and transparency that brought people to Wealthsimple in the first place,” says Karasz.
The new features include Futures Trading, which is currently in beta and rolling out fully over the year. Wealthsimple promises with $1 all-in pricing and zero market data fees.
The firm also enhanced its Options offering by eliminating fees and offering all options levels.
In addition, Wealthsimple unveiled Trade Plus, which it describes as a professional-grade web trading interface with real-time charting, on-chart order execution, technical indicators, and unified position management for stocks and options.
The Canadian innovator will also be beta testing a program called Active Trader Benefits, which provides traders with a dedicated Trade Desk.
The new trading features were initially revealed at The Trade Show, an online and in-person Wealthsimple event that brought together a community of over 100,000 traders and investors.
The event followed a recent collaboration with Elon Musk’s X. The introduction of “smart cashtags” allows Wealthsimple users to analyze and even trade assets while using the X platform.
Wealthsimple was in February named 2026 CIX Innovator of the Year after gaining 650,000 clients and doubling assets to more $100B in 2025.
Client growth has come steadily as the firm continues to frequently add new features to its platform, and a big part of Wealthsimple’s successful year was raising nearly $1B at a $10B valuation (by far the year’s largest fintech investment round).
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