Shopify is partnering with Meta to bring its Shop Pay checkout service to Muse, the social media company’s new personal AI agent.
The integration will allow shoppers to discover products from Shopify merchants and complete purchases through Muse, extending the Canadian commerce company’s payments infrastructure into AI-driven shopping.
Announcing the partnership on September 21, Shopify CEO Tobias Lütke said the companies would “enable agentic checkout with Shop Pay on all Shopify stores.”
Shop Pay stores buyers’ shipping and billing information to simplify checkout. Connecting that service to Muse would let the AI assistant move beyond product recommendations to completing transactions on a user’s behalf.
Meta launched Muse earlier this month with capabilities including shopping, scheduling and travel bookings. At launch, the assistant was available only in the United States.
The deal also highlights differing approaches to AI commerce. While Shopify is welcoming Muse, Amazon has blocked the agent from completing purchases on its platform.
For Shopify, the partnership points to a potential role at the centre of agentic commerce: providing the merchant connections and checkout infrastructure that AI assistants need to turn shopping requests into orders.
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